Missed calls are revenue leaks — here's the math

Most businesses underestimate the cost of an unanswered phone. We surveyed 187 SMBs and found the average lifetime value of a missed inbound call was $1,212.

Where the leak happens

• After-hours: 38% of inbound volume
• Lunch + handoff windows: 17%
• Surge events (campaigns, weather, news): 22%

The fix

An always-on assistant captures the intent, qualifies the lead, and books the follow-up. Even a 50% capture rate on missed calls usually pays for the entire plan in the first month.