Outbound Engine

Permission-based email marketing for local shops

Turn your customer list into foot traffic.

Email campaigns for local shops — built and run for you. $497 setup includes a 30-day pilot. After that, it's $200/month plus the results plan you choose.

How it works

Three jobs. All of them mine.

Your past customers and walk-ins are sitting on untapped money. I build you an opt-in list — from your customer records, a signup sheet at your counter, and optionally $5/day in Facebook ads you pay directly to Facebook — then write and run email campaigns that bring sellers and buyers back through your door. Every call is tracked, so you know exactly what each campaign earned you.

1

Build the list

We turn your existing customers and in-store foot traffic into a permission-based email list — past records plus a signup sheet at the counter. Want it faster? An optional $5/day Facebook ad campaign sends local people to your opt-in page. That ad money goes straight from you to Facebook; I set it up and run it at no extra charge. Nothing bought, nothing scraped, no cold email ever.

2

Run the campaigns

I write a 3–5 email sequence for your offer, you approve every word, then it sends on schedule. First broadcast planned around what moves your inventory — sellers for pawn shops, buyers for car lots.

3

Track every result

A dedicated tracking phone number rings straight to your shop. You get a weekly report: emails sent, engagement, calls received, walk-ins attributed, leads billed. No mystery.

What you get

The whole engine, run for you.

  • ✓ Opt-in landing page, built and hosted
  • ✓ 3–5 email sequence written for your offer and your customers
  • ✓ List growth two ways: free counter signup sheet setup, plus optional $5/day Facebook ads (ad spend paid by you directly to Facebook — I set up and manage the campaign at no extra charge)
  • ✓ Dedicated tracking phone number that rings to your shop (and/or offer code)
  • ✓ You approve all copy before anything sends
  • ✓ First broadcast scheduled and launched
  • ✓ Weekly lead report: sends, engagement, calls, attributed walk-ins, billed leads
  • ✓ Permission-based and CAN-SPAM compliant — opt-in only, working unsubscribe on every send, no cold email ever
  • ✓ A real person who picks up when you call: 404-713-3866

Built for

Pawn shopsBuy-here-pay-here car lotsAuto repair shops Furniture storesJewelry stores

This works when you have foot traffic and past customers to work with. If you sell one-off jobs with no repeat business and no customer records, email isn't the right tool for you, and I'll tell you that on the call instead of taking your money.

Pricing

No mystery quotes. Here's what it costs.

ONE-TIME SETUP

$497 one-time setup

$250 due before work begins. $247 due when the campaign goes live. Includes a 30-day pilot.

AFTER THE 30-DAY PILOT: $200/MONTH + ONE RESULTS PLAN
The $200 monthly fee continues month to month. Choose one of the performance plans below; its fee is additional.

Pay Per Lead
$25–$50 per qualified lead
Billed weekly. Final rate set in the agreement.
  • A qualified lead contacts you through your tracked number or offer code
  • Genuinely interested in what your shop offers
  • Final rate agreed in writing
Talk through this plan
PERFORMANCE BASED
Pay Per Deal
Flat fee per closed sale
Billed weekly. Rate negotiated per business.
  • Flat fee for each closed sale from a tracked lead
  • Tracked by your dedicated number or offer code
  • Rate negotiated for your business
Talk through this plan →
Retainer + Bonus
Negotiated per business
Monthly retainer paid in advance, plus a performance bonus when agreed targets are met.
  • Monthly retainer paid in advance
  • Performance bonus when agreed targets are met
  • Terms negotiated per business
Talk through this plan

"Goes live" means: the opt-in page is active, the email sequence is loaded with the first broadcast scheduled, the dedicated tracking number is live and ringing to your phone, and you've approved the copy.

Optional: List-growth ads — $5/day. Recommended, not required. Paid by you directly to Facebook. Not part of my fee — I never touch it or mark it up. I set up and manage the campaign at no extra charge. The free signup sheet works on its own; ads just grow the list faster, which means more leads for both of us.

30 days to get your customer list working. Then $200/month keeps the engine running, with your results plan on top.

30-day pilot, then month-to-month. Cancel anytime with 7 days' written notice. Setup fee is non-refundable once work begins.

Straight answers

Questions I get asked.

How fast do I see results?

The first campaign typically goes live within two weeks of the signed agreement — most of that is list setup and getting your approval on the copy. Replies and calls start with the first broadcast. Email compounds: the list grows every week from your counter sheet, and faster if you run the optional $5/day ads.

Do I have to pay for ads?

No. Ads are optional. Your counter signup sheet and past customers grow the list free. If you want it faster, $5/day in Facebook ads sends local people to your opt-in page — that money goes straight from you to Facebook, I just run it. I never mark it up or touch it.

Is this legal / will I get spam complaints?

Yes, because it's permission-based. I only email people who opted in — your customers, your signups. Every send has your approval, accurate sender info, and a working unsubscribe link, per CAN-SPAM. I never buy lists, never email strangers, no cold email of any kind.

Will this hurt my business reputation?

No — because your customers asked to hear from you and you approve every message. This isn't blast spam, it's your shop talking to your people.

What do you actually need from me?

An hour up front: what you sell, who your best customers are, what offer brings people in. Access to your past customer records if you have them, and a spot on the counter for the signup sheet. If you want the optional ads, access to your Facebook page so I can run the campaign from your ad account. Then approval on the list plan and the copy before anything sends.

Do I own the list and the data?

Yes. The email list, the campaign data, the call records — all yours, in writing. If we part ways, you keep everything.

What if the messaging isn't working?

Then we change it — that's the job. Weekly reports show what's getting opened, what's getting calls, what's getting ignored. Underperforming sequences get rewritten, not left running.

What if I want out?

Month-to-month after the 30-day pilot. Cancel with 7 days' notice by text or email. You keep the list, the data, and the tracking number records. The setup fee is non-refundable once work begins.

Let's talk

Let's talk.

For context: most marketing agencies charge $1,500+ a month whether or not you get a single customer. Here, the $497 setup includes a 30-day pilot. After that, it's $200/month plus the results plan you choose. I'll commit to list quality, deliverability, and reporting you can verify. I won't promise a specific number of closed deals, and you should be skeptical of anyone who does.

Call 404-713-3866 — or email [email to be added].

Your information goes straight to me. No list, no cold email.

✓

Got it.

Thanks for reaching out. I'll be in touch soon to talk through your shop and whether this is a fit.